At Opinòmetre, we carry out sociological, market and opinion research studies in key areas for public administration and private companies. Our experience allows us to adapt each study to its specific regulatory, social and economic context for each sector, ensuring methodological rigour and practical results.
We carry out studies aimed at assessing the quality of public policies and improving organisational efficiency. We carry out: public policy evaluation, organisation of participatory processes, data science, internal talent management surveys, organisational climate studies, satisfaction and opinion, call centre services.
We have extensive experience in mobility surveys and data collection in public and private transport services. Over the last 15 years, we have carried out more than 200,000 surveys for transport consortia, municipalities, provincial councils and operators. Types of study: everyday mobility, stated preferences, public transport satisfaction (CSI), passenger counts and flow analysis, inspections and user experience.
We carry out qualitative and quantitative studies in the healthcare, medical and pharmaceutical fields. We carry out: health surveys among the population, satisfaction with public and private healthcare, studies of prioritisation and social assessment of treatments, health barometers.
We offer studies based on established methodologies to analyse safety perception and the population’s level of preparedness for environmental risks. We carry out: surveys on victimisation, safety perception, behaviour towards environmental risks.
We carry out studies aimed at commercial analysis, market diagnosis and understanding consumer behaviour. Includes: customer satisfaction, consumer behaviour, supply analysis and benchmarking, commercial diagnosis, retail censuses, new consumption trends.
Studies on tourism and cultural habits help refine communication strategies and manage facilities efficiently. They include: cultural habits surveys, cultural consumption studies, tourist satisfaction, tourism among the resident population, tourist spending estimates, event assessment.
We offer studies to understand the population’s new digital habits and barriers to adoption. Includes: digital divide studies, digital consumption habits (social media, remote working, video games, AI), social media analysis: audiences, engagement, sentiment.
We carry out sociological studies on the topics and segments of greatest interest to companies, foundations and administrations. Includes: public opinion, territorial barometers, living conditions, sociolinguistic surveys, gender studies and population segments.
We offer studies on citizens’ political preferences, from forecasting election results to longitudinal tracking polls. We carry out: electoral polling and vote estimation, studies of the political situation, political barometers.