Public opinion studies

We analyse citizens’ perceptions, attitudes and opinions on social, political and economic issues, providing rigorous information for decision-making, policy evaluation and understanding social trends. Our studies identify needs, concerns and changes in social perception through quantitative and qualitative methodologies adapted to each context.

What do we obtain from our public opinion studies?

Identification of the population’s needs, concerns and priorities.
Segmentation of population profiles by attitudes, behaviours or opinions.
Assessment of the impact and acceptance of public policies, programmes and actions.
Anticipation of social or electoral scenarios and trends.
Support strategic decision-making in institutions and organisations.
Detection of opportunities for improvement in public management and institutional communication.

Areas of public opinion studies

Electoral studies

We analyse voter behaviour and electoral trends, assessing voting intention, political positioning, candidate perception and the evolution of public opinion during electoral processes.

Includes:

  • Surveys on voting intention
  • Electoral behaviour analysis
  • Assessment of leaders and candidates
  • Segmentation and vote transfer analysis

Opinion surveys

We collect and analyse public opinion on social, political and economic issues, identifying perceptions, attitudes and levels of agreement on current affairs.

Includes:

  • Perception and public opinion surveys
  • Attitude and social values studies
  • Analysis of opinion trends

Barometers

We carry out periodic studies to measure the evolution of public opinion and detect changes in citizens’ perceptions, concerns and assessments over time.

Includes:

  • Public opinion barometers
  • Periodic monitoring of social and political indicators
  • Comparative analysis over time

Public service assessment

We assess citizens’ perception and satisfaction with public services, identifying strengths, areas for improvement and needs among the user population.

Includes:

  • Citizen satisfaction surveys
  • Perceived quality assessment
  • Analysis of needs and expectations
  • Identification of action priorities

Rigorous methodology adapted to each study

Quantitative methodologies: CATI, CAPI, CAWI and multi-channel studies. Qualitative techniques: focus groups, in-depth interviews and hall tests. All projects include: questionnaire design and testing, fieldwork quality control, data cleaning and statistical analysis, results report.

Application of our public opinion studies

Public safety
Health
ICT and social media
Retail and consumer
Culture and tourism
Mobility and transport

All our studies are carried out under strict criteria of quality, confidentiality and regulatory compliance, following international standards and recognised quality certifications.

Do you need an opinion study on a strategic issue?

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