Mobility
Our mobility studies address your information needs and adapt to the decisions you need to make, from spatial planning to assessing small changes in vehicle design and routes.
We offer quantitative and qualitative methods tailored to the objectives of your study and the need to explore the motivations behind people’s mobility decisions.
What do our mobility studies offer?
Understand the behaviour of transport service customers.
Identify needs and barriers to accessing transport services.
Assess satisfaction and service quality.
Quantify generated travel or potential demand.
Areas of mobility research
Mobility patterns and preferences
We identify travel flows within an area, broken down by transport mode, time and motivation, to provide the essential knowledge for urban and business park mobility plans, or to assess the impact of new infrastructure and services.
Includes:
- Surveys of weekday and weekend mobility patterns
- Comparative mobility studies by area or sociodemographic group
- Estimates of non-resident population mobility
- Research into transport motivations and preferences
- Potential demand studies
Service quality studies
We use multiple research approaches to cover every aspect of service quality assessment, considering both service provision and the experiences reported by transport users.
Includes:
- Customer satisfaction indices
- Research into customer experiences and expectations
- Quality inspections of infrastructure and vehicles
- Accessibility and equity studies
Trip counts
We deploy our fieldwork teams to measure flows of people on site, both for established services and to meet one-off needs at events with a major impact on mobility.
Includes:
- Passenger counts at stations and on vehicles
- On-site origin and destination surveys
- Travel generated by major events
Rigorous methodology tailored to each study
Our mobility studies use quantitative and qualitative methodologies selected to suit the objectives of each project.
Quantitative methodologies:
- CATI: computer-assisted telephone interviews
- CAPI: computer-assisted personal interviews
- CAWI: online surveys
Multichannel studies
- Qualitative techniques: focus groups, in-depth interviews, hall tests
- Observation: mystery shopping, passenger counts
All projects include:
- Questionnaire design and testing
- Fieldwork quality control
- Data cleaning and statistical analysis
- Report of findings and usable data
Applications of our mobility studies
All our studies follow strict quality, confidentiality and regulatory compliance criteria, in line with international standards and recognised quality certifications.