Market research and public opinion services

We help companies, public administrations and organisations make strategic decisions based on reliable data obtained through rigorous methodologies and advanced technologies for data collection and analysis. Our more than 30 years of experience have allowed us to lead projects in areas such as mobility and transport, health, tourism, commerce and electoral studies, among others.

Our service areas

We offer a comprehensive research service, from study design through analysis and results presentation, adapting to each project’s specific needs.

We design and carry out studies aimed at understanding social habits and living conditions, either at a general level or for specific population segments. Includes: social indicators, population habits, mobility studies, victimisation and public safety, gender studies and other specific groups.

We conduct surveys to understand social perceptions, attitudes and behaviours, with particular experience in the public and electoral fields. Includes: electoral studies, opinion surveys, barometers and time series, public service assessment.

We apply multiple approaches to mobility research to understand the flows, patterns and preferences that need to be incorporated into transport service planning.

We carry out studies aimed at understanding the market, consumers and customer experience, providing key information for commercial and strategic decision-making. Includes: demand studies, market analysis, consumer behaviour, satisfaction and customer experience.

We support public and private organisations in tasks that require field staff and in the optimisation of data processes. Includes: call centre, information services and desks, inspection and quality indicators, participatory processes, data engineering and governance, censuses and activity registers.

All our studies follow criteria of scientific rigour, quality control and regulatory compliance, applying quantitative and qualitative methodologies adapted to each project.

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