35
years
Opinòmetre is celebrating its 35th anniversary with the publication of a book that commemorates the history of Institut Opinòmetre and shares the journey it has taken since its foundation in 1991. For more than three decades, the Institute has helped provide a better understanding of society through market research, opinion polling and strategic consulting, turning data into useful knowledge for companies, public administrations and organizations.
More than a collection of historical milestones, this publication traces the evolution of social and market research, the major technological and methodological changes experienced by the sector, and the key projects that have shaped these 35 years. It features testimonials from clients and collaborators, a look at future trends, and a selection of the most significant studies carried out by Institut Opinòmetre.
A tribute to everyone who has made this journey possible, and an invitation to continue building a future based on rigour, knowledge and data-informed decision-making.
Opinòmetre