Since 1992 we have delivered market research, public opinion and sector analysis projects for public administrations, companies and organisations across different fields. These cases reflect our methodological capacity, technical rigour and applied experience in real-world contexts.
Client: Private consortium · Sector: Organisations and public administrations
GEM is the global observatory for monitoring entrepreneurship, with more than 50 member countries that have updated their national data on entrepreneurial activity every year since 1999. In Spain, the GEM consortium coordinates 40 universities and institutions to carry out more than 30,000 surveys and 1,000 expert interviews each year.
Since 2001, Opinòmetre has continuously provided the 30,000 annual interviews with residents in Spain, coordinating the sample design that also makes it possible to generate significant results for participating regional institutions. Recent editions use a multi-channel methodology combining telephone and online interviews.
In the 2025 edition, we delivered the results of 32,926 interviews carried out between June and September. As shown in the annual report, the main entrepreneurial activity indicator (TEA) reached 14% of the population, slightly above the previous year’s 13.5%.
Opinòmetre’s continued participation allows the GEM consortium to operate with confidence and agility when coordinating 40 different institutions in Spain, each with its own regional subsamples and questionnaire sections, while guaranteeing homogeneous national results for integration with participating countries.
Client: Public administration · Sector: Organisations and public administrations
To promote modernisation and improve the relationship with citizens, Barcelona Provincial Council launched the Municipi 360 programme to identify the needs and preferences of local administrations regarding digital services, data-driven work, artificial intelligence and open government.
We carried out an online survey (CAWI) with telephone follow-up aimed at the 310 municipalities in Barcelona province and the corresponding supra-municipal bodies.
Thanks to a response rate above 90%, achieved through an intensive reminder and follow-up protocol, we generated a comprehensive knowledge base to guide the Provincial Council’s support services.
Our experience deploying CAWI methodologies with telephone reinforcement was key to achieving the required response rate and ensuring the full representativeness of the study.
Client: Public administration · Sector: Mobility and transport
The Government of Catalonia established a five-year survey to update basic mobility data for the population in each territorial area, creating a fundamental statistical base for transport service and infrastructure planning.
We carried out 7,500 multi-channel surveys (telephone and online) over three months, representing 10% of the resident population in the study area (74,600 inhabitants in 2024).
We generated a statistical database on weekday and weekend trips for counties whose most recent mobility data dated back to 2006.
In addition to the mobility results, we established a common data structure to facilitate integration of the following studies in the remaining territorial areas. We also designed the interactive viewer for publishing results and mapping for this and future studies.
Client: Public consortium · Sector: Mobility and transport
The Metropolitan Transport Authority carries out this annual survey, whose historical series goes back more than 20 years and requires a minimum sample of 10,000 residents in the Barcelona Metropolitan Region.
We carried out 10,100 multi-channel surveys (telephone and online) in two waves of two months each, in spring and autumn.
We delivered the update on mobility habits in the Barcelona region on time, also compensating for fieldwork incidents caused by the historic power outage of 28 April 2025.
Our accumulated experience with the EMEF, carried out in the 2022, 2024 and 2025 editions, was key to delivering a database with full confidence, where data integrity is essential to maintain historical comparability.
Client: Public administration · Sector: Health
Barcelona City Council carries out this study every year to monitor the quality of telecare services and detect user needs.
We conducted telephone interviews with 800 telecare service users during one week in November 2025.
We delivered a results report with assessments of the service and telecare devices, response to emergency situations and service usage patterns.
Our telephone fieldwork team made it possible to complete the study successfully within just one week of fieldwork.
Client: Public administration · Sector: Health
The Government of Catalonia carries out periodic assessments of user satisfaction with its public health services, especially in primary care, where the largest volume of users is concentrated.
Within one month, we interviewed a total of 29,836 primary care users by telephone, distributed uniformly across the 373 basic health areas.
We updated the service satisfaction indicators, whose overall score reached 7.87 out of 10, and identified the main factors contributing both positively and negatively to this assessment.
This study required coordinating a large fieldwork team capable of achieving an average production of more than 1,000 telephone interviews per working day within the established deadline.
Client: Public administration · Sector: Public safety
Both Barcelona City Council and the Barcelona Metropolitan Area update this official statistic every year on perceived safety among residents and the quantification of criminal activity, generating data that can be aggregated in their respective areas.
We carried out a total of 7,845 surveys across the two areas using a multi-channel methodology: 75% through online questionnaire and 25% by telephone.
We generated the database of criminal incidents for 2024 for both Barcelona and its metropolitan area, together with an analysis of perceived public safety among the resident population.
Opinòmetre’s uninterrupted participation in these statistical operations since 2021 has helped consolidate an agile methodology that guarantees consistency across the historical series.
Client: Public administration · Sector: Retail and consumer
This annual survey is promoted by Barcelona City Council to understand the characteristics of the city’s commercial establishments and their owners’ opinions about sector activity.
We carried out 2,400 face-to-face surveys in city establishments in two waves: spring and autumn.
We generated a results database from establishments in six main activity sectors, proportionally distributed across the city’s 10 districts.
Our team updated the study results in line with the requirements of the historical series, ensuring balanced representation by activity sector and territory in both waves.
Client: Public administration · Sector: Retail and consumer
Barcelona City Council carries out this study every year to understand the characteristics of the city’s bars and restaurants, their staff and opening hours, as well as managers’ opinions about sector activity.
We completed 1,000 face-to-face surveys in city establishments in two waves: summer and autumn.
We generated a results database from 1,000 establishments proportionally distributed across the city’s ten districts.
Our participation in multiple editions of this study allowed us to obtain the new results efficiently, guaranteeing consistency and comparability across the historical series.
Client: Public administration · Sector: Culture and tourism
As part of the official Statistical Plan, the Government of Catalonia updates this cultural participation statistic every year to understand actual consumption of cultural products and services and citizens’ interests.
The study required 5,039 multi-channel interviews (telephone and online) with residents in Catalonia during autumn 2025.
We generated a database covering a broad spectrum of cultural goods and practices, with sufficient significance for analysis by demographic and territorial strata.
In addition to providing consistent data through our continued participation, we developed a web viewer with an intuitive interface to access both the latest available data and the historical series.
Client: Public-private consortium · Sector: ICT and social networks
The Mobile World Capital Barcelona foundation publishes an annual study on the main technology hubs in Catalonia, analysing their economic and labour impact.
Opinòmetre administered a main survey and a technical form, both online, addressed to the people responsible for the hubs identified as candidates for the study.
We obtained the data for the 203 technology hubs included in the report, whose activity generates an estimated economic impact of 4,109 million euros.
We introduced improvements in questionnaire design and programming compared with previous editions, helping obtain higher data quality, homogeneity and traceability, as well as greater efficiency in subsequent processing.
Client: Private foundation · Sector: ICT and social networks
Since 2022, the Ferrer i Guàrdia Foundation has carried out monographic studies on the digital divide in Spain. The 2024 edition focused specifically on gender inequalities in this phenomenon.
We completed 2,000 telephone interviews distributed across Spain and stratified by sociodemographic variables.
We obtained the results needed to update the Digital Inclusion Index for Access, Use and Benefit (IDAUA) at national level, as well as a relevant subsample for a specific report on Catalonia.
Our participation made it possible to complete this expanded edition of the study effectively, where correct representativeness for each sociodemographic stratum was essential to build statistically significant digital exclusion profiles.
Client: Public administration · Sector: Population studies
Barcelona City Council carries out a biennial study of the sociodemographic profile of city residents, their homes and their material living conditions.
The survey applies an innovative methodology to quantify city residents as an alternative to population registers, also capturing floating population data. The method started from a sample of 4,723 dwellings to capture data from their 10,470 residents through a multi-channel strategy (online, telephone and face-to-face) over three months.
A population of 1,700,607 people living in the city was estimated, and their socioeconomic profiles, living conditions, employment situation and housing conditions were described based on the study sample.
Because of its ambitious design, this is a highly complex study that requires simultaneously coordinating a large number of face-to-face and telephone field agents, as well as applying automated methods to process a continuous flow of field data in real time.
Client: Public administration · Sector: Population studies
The public opinion barometer of l’Hospitalet is an annual operation to update opinion data on the city’s current situation and the activity carried out by the City Council.
We carried out a total of 1,500 interviews with city residents during December, through the following channels: 79% telephone, 13% face-to-face and 8% online.
We obtained updated data on citizens’ main concerns and expectations, their assessment of municipal management and their opinion on the parties represented in the municipal government.
Since 2023, Opinòmetre has carried out this study continuously, with results successively integrated into an online viewer we developed to make consultation easier for citizens.
Client: Public administration · Sector: Electoral studies
The Centre d’Estudis d’Opinió (CEO) of the Parliament of Catalonia regularly publishes a barometer on current political affairs and voting intention.
We carried out 2,000 face-to-face interviews with residents in Catalonia for each of the three barometer waves during 2025.
We delivered the databases on time, with a total of 6,000 records of citizen opinion on the political context in Catalonia.
Our participation made it possible to fully meet the strict methodological requirements demanded in each wave of this public tender.
Client: Private organisation · Sector: Electoral studies
As part of its coverage of the 2023 general election campaign, the newspaper Ara commissioned Opinòmetre to carry out a voting intention survey.
We carried out a total of 1,521 interviews with residents in Spain, combining online (68%) and telephone (32%) interviews, including an additional subsample to obtain significant results for Catalonia.
In addition to the databases obtained, we delivered our calculations for vote estimation and conversion into seats, with a high degree of accuracy.
Opinòmetre was the consultancy that achieved the best seat forecast among all studies carried out in Spain for that election campaign, with a total deviation of only 16 seats, according to the comparative analysis prepared by Electomania.
